In a recent announcement, the Detroit Pistons named hip-hop mogul Big Sean as the new Creative Director of Innovation.
The Detroit native and hip-hop mogul’s role is comprised of him curating music for in-game entertainment, including halftime performances. Sean will also participate in creative sessions and collaborations with the Pistons design team to launch custom merch as an extended line.
As a sweet perk to jumpstart the partnership, the franchise will incorporate Big Sean’s “Don Life” logo on practice jerseys. In addition the Pistons have agreed to work with the rapper’s, Sean Anderson Foundation, to engage the city of Detroit through future community programs.
Big Sean stated, “It’s a dream come true and a real honor to get to work with the iconic Detroit Pistons. I grew up in the city, which naturally made me a fan of the Bad Boys. I would later have a Grant Hill poster on my wall and then, against all odds, would watch the ’04 Pistons go on to win the Championship, inspiring the whole city of Detroit. I look forward to creatively finding new ways to contribute to their legacy and continue their dedication to the community through sports, art, and, of course, music.” Pistons owner, Tim Gore, went on to say “Sean is an accomplished artist, philanthropist and entrepreneur. Having spent time with him and his family I know how deeply he cares about the city of Detroit, we share a common desire to use the power of sports and entertainment to improve our community and make a positive impact on people’s lives. I’m excited to see what we can do working together.”
Pistons Chief Business Officer Mike Zavodsky agrees by adding , “Big Sean embodies everything the Pistons organization and our D-Up campaign is about – creativity, hard work, and the people of Detroit. Big Sean and the Pistons are both a part of the fabric of Detroit, and we look forward to this partnership reflecting the culture of the city we both call home.”